What it touches, and what it can’t.
It plans and writes. It has no login to your Google Ads account and can't launch, bid or spend — you build the campaign from its plan, and every change is yours.
No. 05 · Search Campaign Operator
Build a complete Google Ads campaign around what your customers are searching for.
Tell the playbook what you sell and where you sell it. Your AI will identify high-intent searches and create the campaign needed to turn them into leads or sales.
Creates
KeywordsNegative keywordsCampaign structureAd groupsAdvertisementsLanding-page recommendationsBudgetsTracking requirementsOptimization plan
01 · Who it's for
Who reaches for this playbook.
People search for exactly what you do, with a town attached.
You've never run search ads and don't know where to begin.
Your ads reach people who aren't looking yet. Search reaches the ones who are.
You want to see the plan behind the spend.
02 · The idea
Start from the search, not the product.
Someone typing what you sell is already looking for it. The job is finding those searches and staying off the rest.
So the playbook builds the campaign from searches with buying intent, and writes the negative keywords that keep your budget off the ones without it.
03 · What it does
What your AI does when you run it.
01
Finds the high-intent searches.
The terms people use when they're ready to buy or book, grouped by what they want.
02
Writes the negatives.
A negative keyword list that keeps your ads off searches for jobs, free versions, how-to guides and anything else you don't sell.
03
Structures the campaign.
Ad groups tight enough that each ad matches the search that triggered it.
04
Writes the ads.
Headlines and descriptions for each ad group, written to the search rather than the brand.
05
Matches each search to a page.
Which landing page each ad group should send people to, and what that page needs to say.
06
Sets the budget and the tracking.
A starting budget, and the conversions to track before you spend, so the results mean something.
07
Plans the first weeks.
What to check, when, and what to change first once real searches start coming in.
04 · What you get back
What lands in your folder.
Files you keep and reuse, not a chat you scroll back through.
Keyword planHigh-intent searches, grouped by what the searcher wants.
Negative keywordsThe searches to keep your budget off, and why.
Campaign structureCampaigns and ad groups, ready to build.
Ad copy setHeadlines and descriptions for every ad group.
Landing-page notesWhere each ad group should land, and what the page must say.
Tracking checklistThe conversions to set up and verify before launch.
Optimization planWhat to review in the first weeks, and in what order.
05 · Provenance
What it's built on.
- Written new for this set: our engine runs Meta ads, not Google Ads, so this is the one playbook not pulled from it
- The same direct-response copy frameworks as Conversion Copywriter, applied to search ads
- The tracking-first rule our engine runs by: conversions verified before any money is spent
Search Campaign Operator
Build a complete Google Ads campaign around what your customers are searching for.
Not on sale yet
One-time purchase. Ready-to-use Markdown files, sent by email.
06 · Questions
The questions worth asking first.
Can't Google's own tools build my campaign?
They'll suggest keywords and settings. What they don't do is start from your offer, rule out the searches you don't want, and write each ad to the search that triggers it.
Does it touch my Google Ads account?
No. It writes the plan, the keywords and the ads. You build the campaign in Google Ads, and it can't launch, bid or spend anything.
Does it work for a local business?
Yes. Tell it where you sell and it plans around searches in that area.
Which AI does it work with?
ChatGPT, Claude, Codex, or any AI that lets you add files to a conversation. Add the Markdown files, tell it about your business, and run the playbook. In Claude you can also install it as a skill.
07 · Next
Where it leads.
Meta Campaign Operator
Build everything needed to launch on Facebook and Instagram.
Conversion Copywriter
Create all the copy needed to sell your product or service.
Rather have it run for you?
The engine doesn't run Google Ads. It runs your Meta ads, and writes and publishes your content every day.