What it touches, and what it can’t.
It plans and writes. It has no login to your ad account and can't launch, pause or spend — you build the campaign in Ads Manager from its plan, and every change there is yours.
No. 04 · Meta Campaign Operator
Build everything needed to launch on Facebook and Instagram.
Add your product or service, budget, and goals. Your AI will create the campaign strategy, audience plan, advertisements, testing structure, and step-by-step launch plan.
Creates
Campaign structureAudience strategyBudgetsAd copyCreative testsPerformance targetsLaunch checklist
01 · Who it's for
Who reaches for this playbook.
You have an offer and a budget and don't know how to set up the account.
Your last campaign spent the money and nobody can say why.
You check Ads Manager and can't tell whether to wait, pause or change something.
You launch for several clients and want the same structure every time.
02 · The idea
Decide what counts as working before you spend.
Most campaigns launch without anyone deciding what a good result looks like. Then every number gets argued about after the money is gone.
This playbook writes the targets, the waiting periods and the budget steps before the first dollar — from the same thresholds our engine uses on every ad it manages.
03 · What it does
What your AI does when you run it.
01
Structures the campaign.
Campaign, ad sets and ads laid out to test first and scale second, sized to your budget.
02
Plans the audiences.
Who to reach, who to exclude, and which audiences to test against each other.
03
Sets budgets you can defend.
A starting budget matched to how much data a test needs, then increases of twenty percent at a time with waiting periods between them.
04
Writes the ads.
Primary text, headlines and descriptions for each ad set, written from your offer.
05
Designs the tests.
One variable per test, with the win line, the stop line and the minimum data written down before launch.
06
Checks the page before blaming the ad.
After launch it rules out the landing page before it judges any creative — the first of twelve checks, in the order our optimizer runs them.
07
Leaves out what's wrong.
A list of popular Meta claims we checked and chose not to use, with the reason for each.
04 · What you get back
What lands in your folder.
Files you keep and reuse, not a chat you scroll back through.
Campaign planObjective, structure and budget, laid out for Ads Manager.
Audience planWho each ad set reaches and who it excludes.
Ad copy setPrimary text, headlines and descriptions per ad set.
Test planEach test's variable, win line, stop line and review date.
Launch checklistTracking, events, naming and the checks to run before you publish.
05 · Provenance
What it's built on.
- The rules our engine uses to launch and review every Meta ad it manages, each with its source
- The launch routine we follow for every product we advertise: tracking verified, Meta assets in place, then the first ad
- A review of an open media-buying skill library, cross-checked against Meta's own API before anything was kept
Meta Campaign Operator
Build everything needed to launch on Facebook and Instagram.
Not on sale yet
One-time purchase. Ready-to-use Markdown files, sent by email.
06 · Questions
The questions worth asking first.
Can't I just ask ChatGPT how to set up my campaign?
It will give you a setup, confidently, from whatever it remembers about Meta — and some of that is out of date. This playbook plans from written thresholds with sources, and says which popular claims it doesn't believe.
Does it touch my ad account?
No. It writes the plan and the ads. You build the campaign in Ads Manager, and it can't launch, pause or spend anything.
Will it work on a small budget?
Yes, but results take longer to read. At small budgets most ads need days before there's enough data to judge, and the playbook says so instead of inventing a verdict.
Does it design the images?
It writes the ad copy and the tests. Ad Creative Studio designs the creative.
Which AI does it work with?
ChatGPT, Claude, Codex, or any AI that lets you add files to a conversation. Add the Markdown files, tell it about your business, and run the playbook. In Claude you can also install it as a skill.
07 · Next
Where it leads.
Ad Creative Studio
Turn your offer into complete, ready-to-produce ad campaigns.
Search Campaign Operator
Build a complete Google Ads campaign around what your customers are searching for.
Rather have it run for you?
The engine launches Meta campaigns and applies these rules to every live ad it manages, every four hours, logging each change with its reason.