What it touches, and what it can’t.
It writes concepts, copy, visual directions and image prompts. You generate or design the images and upload the ads — it never touches your ad account.
No. 03 · Ad Creative Studio
Turn your offer into complete, ready-to-produce ad campaigns.
Run the playbook and your AI will develop the angles, concepts, copy, visuals, and image-generation prompts for an entire batch of ads.
Creates
Ad conceptsCreative anglesHeadlinesPrimary textVisual directionsImage promptsVariationsTesting plans
01 · Who it's for
Who reaches for this playbook.
You need new creative every few weeks and the ideas have run dry.
Your ads look good and get scrolled past.
Your best lines keep tripping the ad platform's rules.
You need a fresh batch per client, fast, without the ads blurring together.
02 · The idea
Sell the loss, not the promise.
Nobody lies awake thinking about leads. They think about the specific job that went to someone else, and what it was worth.
The playbook names that job and puts a typical figure on it. It places the loss in the market, never in the reader's own business.
03 · What it does
What your AI does when you run it.
01
Splits the work between ad and page.
The ad names the loss, gives one line of why, and asks for the click. The page carries the mechanism, proof, price and objections.
02
Builds a batch of distinct angles.
Each concept argues something different, so the batch tests ideas instead of rewording one.
03
Makes the loss vivid without promising the win.
It agitates what's at stake. It never promises more leads, more jobs or more revenue.
04
Visual directions and image prompts.
Each concept comes with what the image must show and a prompt you can paste into an image generator.
05
Holds the compliance line.
Losses located in the market are safe; losses asserted about the reader are risk. It flags the concepts most likely to be rejected so you can test them apart.
06
Variations and a testing plan.
Variations change one thing at a time, and the plan keeps cold and warm audiences apart.
04 · What you get back
What lands in your folder.
Files you keep and reuse, not a chat you scroll back through.
Concept setAngle, headline, primary text and button for each ad.
Visual directionsWhat each image must show, with a ready-to-paste prompt.
Compliance flagsWhich concepts are risky, and why.
Testing planWhat each variation changes, and which audience sees it.
Page checklistWhat your landing page has to carry once the ad stops explaining.
05 · Provenance
What it's built on.
- The pain-first image-ad library we wrote for our own cold traffic
- The image-prompt rules our engine uses to generate the images for its ads and posts
- The claim rules our engine checks every ad against before it runs
Ad Creative Studio
Turn your offer into complete, ready-to-produce ad campaigns.
Not on sale yet
One-time purchase. Ready-to-use Markdown files, sent by email.
06 · Questions
The questions worth asking first.
Does it make the image files?
No. It writes the concept, the copy, the visual direction and an image prompt. You generate or design the image in whatever tool you already use.
Do I need to be good at prompting?
No. You answer questions about your business and your buyer. The playbook writes the prompts.
Why keep promises off the ad?
Ad platforms reject them, and a specific loss moves people more than a vague gain. The promise belongs on the page, where you can back it up.
Which AI does it work with?
ChatGPT, Claude, Codex, or any AI that lets you add files to a conversation. Add the Markdown files, tell it about your business, and run the playbook. In Claude you can also install it as a skill.
07 · Next
Where it leads.
Meta Campaign Operator
Build everything needed to launch on Facebook and Instagram.
Conversion Copywriter
Create all the copy needed to sell your product or service.
Rather have it run for you?
The engine builds ads like these, launches them on Meta, and reviews every live one every four hours against fixed rules.