Each playbook is a set of ready-to-use Markdown files that turns your AI into a specialized marketing operator.
Add the files to ChatGPT, Claude, Codex, or your preferred AI. Tell it about your product or service. Then run the playbook.
Your AI will ask the right questions, make the strategic decisions, and create the campaigns, copy, creative, and launch assets for you.
No complicated prompts. No course to complete. No starting from scratch.
offer-architect/ ├── SKILL.md the job, and when to reach for it ├── references/ frameworks, rules, sources ├── templates/ the files it hands back └── SETUP.md how to add it to your AI
Turn your product or service into an offer people want to buy.
Add your business information and run the playbook. Your AI will define your customer, sharpen your positioning, structure your offer, recommend pricing, address objections, and create a complete offer ready to market.
Creates: Your customer profile, positioning, offer, pricing, bonuses, guarantee, key messages, launch brief.
See inside →Not on sale yet
Create all the copy needed to sell your product or service.
Give the playbook your offer and let your AI build the messaging around it. It will create persuasive, consistent copy for every stage of your customer journey.
Creates: Headlines, hooks, landing pages, sales pages, advertisements, product descriptions, calls to action, campaign copy.
See inside →Not on sale yet
Turn your offer into complete, ready-to-produce ad campaigns.
Run the playbook and your AI will develop the angles, concepts, copy, visuals, and image-generation prompts for an entire batch of ads.
Creates: Ad concepts, creative angles, headlines, primary text, visual directions, image prompts, variations, testing plans.
See inside →Not on sale yet
Build everything needed to launch on Facebook and Instagram.
Add your product or service, budget, and goals. Your AI will create the campaign strategy, audience plan, advertisements, testing structure, and step-by-step launch plan.
Creates: Campaign structure, audience strategy, budgets, ad copy, creative tests, performance targets, launch checklist.
See inside →Not on sale yet
Build a complete Google Ads campaign around what your customers are searching for.
Tell the playbook what you sell and where you sell it. Your AI will identify high-intent searches and create the campaign needed to turn them into leads or sales.
Creates: Keywords, negative keywords, campaign structure, ad groups, advertisements, landing-page recommendations, budgets, tracking requirements, optimization plan.
See inside →Not on sale yet
Create the emails that turn leads into buyers and buyers into repeat customers.
Add your product, service, and customer information. Your AI will plan the campaigns, write the emails, organize the sequences, and create your sending schedule.
Creates: Welcome sequences, nurture campaigns, promotional emails, product launches, follow-ups, reactivation campaigns, newsletters, send calendars.
See inside →Not on sale yet
Upload the included Markdown files to ChatGPT, Claude, Codex, or another compatible AI.
Tell the playbook about your product, service, customers, goals, and existing marketing.
Your AI asks the questions, develops the strategy, and creates every required asset.
Review the completed work and put it into action using the included launch plan and checklists.
The refusals are the product. A general-purpose AI does all five of these without being asked.
We run an ad engine that writes, publishes and manages ads for our own products and for clients. Five of the six playbooks are its rules, written down for you to run yourself.
| Playbook | Where it came from |
|---|---|
| Offer Architect | The strategy brief our engine requires before it writes a client's ad, and the research we run before every launch |
| Conversion Copywriter | The direct-response frameworks our engine writes every ad and post with |
| Ad Creative Studio | The pain-first image-ad library we wrote for our own cold traffic, and our engine's image-prompt rules |
| Meta Campaign Operator | The rules our engine launches and reviews every Meta ad by, each with its source |
| Search Campaign Operator | Written new for this set — our engine doesn't run Google Ads — using the same copy frameworks and tracking-first rule |
| Email Revenue Operator | The email frameworks from the same direct-response library |
The strategy brief our engine requires before it writes a client's ad, and the research we run before every launch
The direct-response frameworks our engine writes every ad and post with
The pain-first image-ad library we wrote for our own cold traffic, and our engine's image-prompt rules
The rules our engine launches and reviews every Meta ad by, each with its source
Written new for this set — our engine doesn't run Google Ads — using the same copy frameworks and tracking-first rule
The email frameworks from the same direct-response library
All six playbooks in one download. They share one brief, so the work you do in one carries into every other.
One-time purchase. Ready-to-use Markdown files, sent by email.
The engine runs the same rules on its own. It writes and publishes your content, builds your Meta ads, and reviews every live ad every four hours.
It's a done-for-you service, and it starts with a 20-minute call.
Choose a playbook, add your business, and let your AI create everything needed to launch.
Choose a playbook