What it touches, and what it can’t.
It writes drafts. It doesn't publish, post or send anything, and every claim in a draft is pulled out for you to check.
No. 02 · Conversion Copywriter
Create all the copy needed to sell your product or service.
Give the playbook your offer and let your AI build the messaging around it. It will create persuasive, consistent copy for every stage of your customer journey.
Creates
HeadlinesHooksLanding pagesSales pagesAdvertisementsProduct descriptionsCalls to actionCampaign copy
01 · Who it's for
Who reaches for this playbook.
You write your own ads and pages, and you're tired of the first draft being bland.
You use AI for copy already and don't trust what it hands you.
You want a structured first draft, not a blank page and a prompt.
You write for several brands and need each one to sound like itself.
02 · The idea
Target before you write.
Most weak ads are aimed badly, not phrased badly. Better wording can't rescue an ad talking to the wrong person.
So the playbook settles seven questions first: who, the promise, the pain removed, the advice that's failing them, the new way, how they want to be seen, and what they wrongly believe.
03 · What it does
What your AI does when you run it.
01
The six-beat short ad.
Big promise, the pain it removes, the convention it challenges, the new way, one concrete reason it works, one next step.
02
Hooks, chosen not guessed.
Eighteen hook types. It picks the strongest fit and tells you why it passed on the others.
03
An angle nobody else is running.
It ranks the ways your offer works from least known to most, names the root cause, and holds one comparison all the way through.
04
Pages that carry one argument.
Landing pages, sales pages and product descriptions built on the same targeting answers, so every page argues what the ad promised.
05
Advertorials and pre-sell pages.
Six formats, five headline types, and a test that throws out any headline nobody would stop to read.
06
Bullets that make people keep reading.
Eighteen patterns, rotated so no two bullets in a list feel alike.
07
Compliance in the structure.
Struggles belong to “many owners,” never to “you.” No invented urgency, no scarcity that doesn't exist.
04 · What you get back
What lands in your folder.
Files you keep and reuse, not a chat you scroll back through.
Targeting sheetThe seven answers every draft is aimed with.
DraftsEach one labelled with the framework it used.
Hook and headline variantsSets to test against each other.
Claims listEvery factual claim in the drafts, for you to check.
05 · Provenance
What it's built on.
- The frameworks our engine writes every ad and post with
- A library of direct-response prompt documents, distilled into rules an AI follows in order
Conversion Copywriter
Create all the copy needed to sell your product or service.
Not on sale yet
One-time purchase. Ready-to-use Markdown files, sent by email.
06 · Questions
The questions worth asking first.
Can't I find these frameworks free online?
Some of them, scattered and half-explained. What you'd be missing is the order — targeting first, structure second, compliance throughout — written as files your AI actually follows.
Will it sound like me?
It writes to the voice and buyer you describe. If you've run Offer Architect, it reads that brief first and you don't describe anything twice.
Will it get my ads rejected?
It's written to stay clear of the things ad platforms reject most: claims about the reader's personal situation and urgency that isn't real. You're still responsible for every claim you publish.
Which AI does it work with?
ChatGPT, Claude, Codex, or any AI that lets you add files to a conversation. Add the Markdown files, tell it about your business, and run the playbook. In Claude you can also install it as a skill.
07 · Next
Where it leads.
Ad Creative Studio
Turn your offer into complete, ready-to-produce ad campaigns.
Email Revenue Operator
Create the emails that turn leads into buyers and buyers into repeat customers.
Rather have it run for you?
The engine writes with these same frameworks every day, then publishes the result to your site and your social accounts.